Marketing, the UNMAKE way

busywork.guesswork.panic-posting.Keep your voice.
Your strategy.
Your judgment.

AI clears the repetitive work. I protect the parts your audience can actually feel. Efficient where it should be, human where it has to be.

Meet Tricia

From finance & compliance
to systems that breathe
and content that connect.

Founder and face of UNMAKE. Marketer, working parent, recovering over-complicator.

I hold a BS in Entrepreneurship, so I don't just market for businesses, I understand what it takes to run one: the late nights, the tight budgets, the pressure to always do more with less.

Before UNMAKE, I spent seven years in global banking (HSBC, Deutsche Bank, ANZ, ING), then became a social media strategist in 2018. Since then, I've helped brands across a range of industries in the US, UK, Australia, and Asia grow without losing themselves in the process.

Now, in a world where AI can churn out content in seconds, I still believe the best marketing comes from sincere, well thought out solutions, not shortcuts. AI helps me work faster. It doesn't replace the human touch that makes people trust a brand.

Tricia Hilario
not an agency.

You work with me. On purpose.

My assistant keeps the automations running behind the scenes. But every strategy and every final call is mine. No account managers, no handoffs, no junior team learning on your brand.

A clear stance

Where AI helps. Where it doesn't.

The data tells me what happened. AI helps me see it faster. Experience tells me what to do about it.

handled by AI

  • Analyzing performance data
  • Spotting trends worth testing
  • Drafting variations and schedules
  • The repetitive production work

kept human

  • Your brand voice
  • Strategy that actually stands out
  • Community that feels real
  • What to publish, kill, or change

Two ways in

Pick your path.

For brands

Done-for-you marketing

Social, email, influencer, Amazon, websites, and SEO. Built as systems, run with judgment.

Explore services
For everyone

Digital products

Ready-to-use guides and templates that clear mental clutter from family, money, and work.

Browse the shop

The offer

Not ready to build the whole system?

Here's what I can do for you —
start with one piece, or stack a few.

01

Social media management

Strategy, content, scheduling, and community across Instagram, Facebook, and TikTok.

From USD 1,200 / month
02

Email marketing

Sequences and campaigns in Mailchimp or Klaviyo that sound like a person worth hearing from.

From USD 600 / month
03

Influencer & UGC

Strategy, outreach, and collaboration management. Relationship work stays human.

From USD 600 / month
04

Amazon graphic design

Storefronts, A+ Content, and Brand Story visuals that turn browsers into buyers.

From USD 1,200 / project
05

Website design

Clean, mobile-responsive sites built for conversion and easy to maintain.

From USD 1,200 / project
06

SEO optimization

Keyword research, on-page work, and content strategy so the right people find you.

From USD 1,500 / project

Not sure which you need? Tell me where you're stuck and I'll recommend the smallest system that solves it.

Proof

Systems in the wild.

Bouncee Co

Stylish inflatable playhouses and toys, US

SocialEmailAmazonInfluencer
9,600+
authentic followers in year one
0 to 1
launched from scratch, organically

Selected work

Instagram content grid created for Bouncee Co
Instagram grid: content planning and creation

Earthside Birth Pools

Thoughtfully designed birth pools for home births, US

SocialEmailAmazonInfluencer
9,700+
followers, grown from zero in a year
Trust-first
voice held in a sensitive category

Selected work

Instagram content grid created for Earthside Birth Pools
Instagram grid: brand voice and storytelling

Also trusted by

OutsourcingMe · UKRSA Property Investment · UKIren Shizen · SingaporeSomethingMe Books · South AfricaDMR Designs AU · Australia

The process

Three steps. That's it.

Tell me where you're stuck.

A message about your brand and what's eating your time. No 40-field forms.

Get a plan, not a pitch.

The smallest system that solves your problem, with clear pricing. If I'm not the fit, I'll say so.

Hand it off.

We agree on scope, I build, you approve. Then it runs.

Tell me where you're stuck.

One message. I'll reply with a plan, clear pricing, and an honest read on fit.

Get a custom quote